The Rebrand
Fresh collection
Created by Creative Director Athena Wrann & Art Director Emma Hart
COMING SOON
COMING SOON
sneak peak
As women enter young adulthood, awareness of beauty standards and peer comparison can affect their confidence. The fresh collection™️ by Fruit of the Loom® challenges those expectations with affordable, inclusive, comfortable basics designed to support self-acceptance and self-discovery for women of all sizes.
A fresh collection™️. For every season.