Rebranded and launched Fresh Collection™, a sub-brand of Fruit of the Loom®, creating a new visual identity and brand direction.
Designed the logo, color palette, and core brand assets to define the brand’s look and feel.
Led art direction for photoshoots and campaign imagery, directing styling, set design, and on-set production.
Collaborated cross-functionally to roll out the new identity across digital and marketing touchpoints

Directed the full brand redesign for Curvy Couture, redefining the visual identity and creative direction.
Led art direction for campaign and brand imagery, establishing a cohesive aesthetic across digital and marketing channels.
Owned the creative process from concept through on-set production, overseeing casting, styling, set design, hair, and makeup.
Partnered with cross-functional teams to successfully launch and implement the refreshed brand across all touchpoints

Directed art direction for evergreen and launch campaigns across digital, social, OOH, events, and integrated marketing channels.
Owned the creative process from concept through on-set production, overseeing styling, set design, hair, and makeup to bring campaigns to life.
Led timelines, asset development, and creative execution while maintaining consistency across brand touchpoints.
Partnered cross-functionally and mentored junior designers to support team performance and align creative with business goals.

Led art direction for campaigns and brand initiatives, ensuring alignment with brand identity and audience 
Directed shoots from concept through execution, shaping casting, styling, and visual storytelling 
Collaborated with internal teams to deliver cohesive creative across digital and social channels 
Elevated brand visuals through culturally relevant, detail-driven creative direction 

Crafted Pavoi Activewear’s brand identity, defining core messaging, tone, and visual style for the launch.
Conceptualized and designed logos for all sub-fabrics, establishing a cohesive color palette and graphic language.
Developed digital assets across email, social, and online ads, including templates, videos, and campaign visuals.
Collaborated with cross-functional teams to ensure consistent brand expression across all channels.

Led graphic design for Skinfix, creating digital assets across email, social, paid media, and campaign creative.
Developed cohesive visual language aligned with the brand’s clinical, approachable aesthetic.
Designed templates, graphics, and campaign visuals that supported marketing initiatives and product launches.
Collaborated with cross-functional teams to ensure brand consistency across all digital channels.

Produced graphic design assets for HelloFresh, Factor_, Green Chef, and Everyplate across email, social, paid media, and digital campaigns.
Developed visually engaging layouts and graphics that reflected the brand’s approachable, fresh aesthetic.
Created templates, campaign visuals, and digital content to support product launches and seasonal promotions.
Partnered with marketing and content teams to translate strategy into creative that drives customer engagement.

Client at VaynerX Media
Partnered with ACD to create and produce on-brand social media and digital content that drove audience growth.
Designed and executed 360 campaigns to optimize awareness, traffic, conversions, and lead generation.
Produced video, email, and digital assets while monitoring performance data to refine creative strategies.
Contributed to brainstorms, kick-offs, and team meetings, shaping design strategy and campaign direction.

Client at VaynerX Media
Partnered with creative leadership to produce on-brand social media and digital content that engaged Aerie’s audience.
Designed and executed multi-channel campaigns across social, email, and digital platforms to drive awareness and conversions.
Created video, email, and digital assets while analyzing performance data to refine creative strategies.
Contributed ideas in brainstorms, kick-offs, and team meetings to shape visual storytelling and campaign direction.